Crash Course: the American auto industry’s road from glory to disaster

If you’ve wondered how US car manufacturers (and their Canadian branch plants) went so wrong, you can find out why here.  Paul Ingrassia is a former Wall Street Journal bureau chief in Detroit who knows the industry and the players. He outlines the huge costs and risks of designing, manufacturing and marketing millions of vehicles.  The United Auto Workers union figures as antagonistic partner in a dysfunctional relationship.  The decline from complete industry leadership to imitation and nostalgia has been slow but steady, in spite of brilliant engineering.  I found it a powerful cautionary tale for any business – don’t get stuck in short-term thinking or entitlement.  (submitted by DC)

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One thought on “Crash Course: the American auto industry’s road from glory to disaster”

  1. Hi Jen, just wanted to say that I think you make some very important points in this blog post. In fact, I wrote a nice article on my own blog suggesting that my readers give it a read! Hope you enjoy it!
    Cheers,
    cars2scrap.

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